BuildChan
Digital marketing
Digital marketing here means the system around the site: who you want to reach, where they see you, what the page asks them to do, and what happens after they say yes.
The plan
One offer, one audience, and the channels that can reach them this month. We don't open five platforms on day one.
The pieces
Landing pages, ads, search, email, and the tracking that ties a visit to an enquiry.
The rhythm
A monthly review of what earned a reply and what should stop. Budget moves toward the part that sold.